【单选题】【消耗次数:1】
产品的品牌属于产品整体概念中的( )层次。
产品核心
有形产品
附加产品
潜在产品
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相关题目
【单选题】 产品整体概念包含核心产品、______和附加产品等三个层次。
①  内在品质
②  无形产品
③  有形产品
④  产品名称
【简答题】 产品整体由里向外,包括核心产品、形式产品、[填空]、[填空]和潜在产品五个层次。
【单选题】 产品才是产品整体概念的灵魂
①  核心产品
②  形式产品
③  附加产品
④  期望产品
【单选题】 ______是指顾客购买核心产品和有形产品时所获得的附加服务和利益。
①  核心产品
②  有形产品
③  附加产品
④  示范产品
【单选题】 菲利普.科特勒教授认为产品整体概念包含五个层次,那么,产品说明书属于
①  产品核心层
②  产品有形层
③  产品延伸层期
④  望产品层次
⑤  潜在产品层次
【单选题】 产品特色属于产品整体中的( )部分。
①  核心产品
②  附加产品
③  有形产品
④  无形产品
【多选题】 旅游产品整体概念包含的层次有( )。
①  核心产品
②  有形产品
③  无形产品
④  附加产品实物产品
【判断题】 品牌属于整体产品中的延伸产品。
①  正确
②  错误
【判断题】 现代产品是一个整体的概念,包括三个层次,即产品核心层,产品价格层和产品附加利益层。
①  正确
②  错误
【多选题】 产品整体概念包括()。
①  工业品
②  消费品
③  核心产品
④  形式产品
⑤  附加产品
随机题目
【单选题】 Once our chickens started laying eggs, we had such a ____ of eggs that we were giving many away to our neighbors.
①  output
②  surplus
③  production
④  plenty
【单选题】 Most importantly, such an experience helps ____ a heightened sensitivity to other cultures and will bring about a greater appreciation of one’s own culture as well.
①  coach
②  forsake
③  foster
④  censor
【单选题】 She didn’ t come to the party last Sunday._____, she must have made the party more exciting.
①  If she came
②  Would she come
③  Had she come Did she come
【单选题】 Some companies have introduced flexible working time with less emphasis on pressure ____.
①  than more on efficiency
②  and more on efficiency
③  and more efficiency
④  than efficiency
【单选题】 Tom ____ his new job with confidence.
①  set out
②  set off
③  set up
④  set about
【单选题】 In some cases, your instructor may tell you the topics ____ or may give you a choice of topics to write about.
①  in advance
②  ahead of
③  above al
④  right away
【单选题】 Nancy was surprised that they have ____. They seemed to be a happy couple.
①  split up
②  broken down
③  fallen through
④  knocked out
【单选题】 — Whichsongdoyoulikebetter,Lucy?— IpreferthesongLittleApple ______ canattractmanypeople.
①  which
②  who
③  whom
④  where
【单选题】 Once ____, this power station will supply all the neighboring towns and villages with electricity.
①  it being completed
②  it completed
③  completed
④  it completes
【单选题】 The Brownings have not ____ yet and I doubt whether they will come.
①  turned in
②  turned out
③  turned up
④  turned to