【多选题】【消耗次数:1】
旅游产品的定价目标有( )。
利润最大化
防止与应付竞争
扩大市场占有率
预期投资收益率目标
体现社会效益
参考答案:
复制
纠错
相关题目
【单选题】 种子企业定价目标有维持生存、当期利润最大化、市场占有率最大化和____。
①  优质优价
②  市场需求
③  产品价格
④  产品成本
【单选题】 种子企业定价目标有维持生存、当期利润最大化、市场占有率最大化和____。
①  优质优价
②  市场需求
③  产品价格
④  产品成本
【判断题】 相对市场占有率是指业务单位市场占有率与同行业最大的竞争者市场占有率之比。
①  正确
②  错误
【判断题】 盈利最大化定价一般是指以长期利润最大化为定价目标,因为短期的利润最大化目标,通常依靠市场份额目标来实现。该说法:( )
①  正确
②  错误
【多选题】 市场撇脂最大化定价目标适用的条件是( )。
①  初始的高价未能吸引更多的竞争者入场
②  高价有助于树立优质产品的形象
③  市场是价格敏感型的,因而低价能有效刺激销售增长
④  消费者的人数足以构成当前的需要
⑤  小批量生产的单位成本没有高到无法从交易中获得好处的程度
【单选题】 ( )应包括:量的目标,如销售量、利润额、市场占有率等。
①  质的目标
②  其他目标
③  .市场营销目标
【多选题】 市场份额最大化定价目标适用于以下条件( )。
①  市场是价格敏感型的,因而低价能有效刺激销售增长
②  高价有助于树立优质产品的形象
③  低价可有效阻止现有及潜在的竞争对手
④  业具备大批量的生产能力,在经验曲线作用下,生产和分销成本得以降低
⑤  消费者的人数足以构成当前的需要
【单选题】 ()也叫投资收益率定价法。它是根据企业的总成本和计划的总销售量,加上按投资收益率制定的目标利润作为销售价格的定价方法
①  目标利润定价法
②  边际成本定价法
③  综合成本定价法
④  成本加成定价法
【多选题】 媒介市场占有率具体包括( )。
①  全部市场占有率
②  视听(发行)市场占有率
③  广告市场占有率
④  总收入市场占有率
【判断题】 稳态的当期市场占有率等于上期的市场占有率。()
①  正确
②  错误
随机题目
【单选题】 Which of the following is the time when students work as a whole class?
①  When all the students are under the control of the teacher
②  When students work in pairs on an exercise or a task
③  When students work in small groups
④  When students are expected to work on their own at their own speed.
【单选题】 What role does a teacher play in the following activity? While doing a writing task either individually or in groups, the students need to use a particular word they don’t know. So they ask the teacher.
①  Controller
②  Assessor
③  participant
④  Resource-provider.
【单选题】 What role does a teacher play in the following activity? The teacher asks a student a question “Have you ever bought clothes with problems?” If the student doesn’t seem to be ready, the teacher says “for example, a shirt without...” and points to the buttons on his own shirt or jacket.
①  Controller
②  Assessor
③  Organizer
④  Prompter.
【单选题】 What role does a teacher play in the following activity? T: do you have any hobbies? S: yes, I like singing and dancing. T: Uhm, and...? S: I also collect coins. T: Oh, really, how many...have you already...collected?
①  Controller
②  Assessor
③  Organizer
④  Prompter
【单选题】 Which of the following is the advantage of whole class work?
①  It is an ideal way to show materials and do presentations together
②  It allows students to work together rather than under teacher’s guidance.
③  There is always a great chance of different opinions and contributions to the work
④  It is less stressful.
【单选题】 Which of the following is the time when students work in groups?
①  When all the students are under the control of the teacher
②  When students work in pairs on an exercise or a task
③  When students work in small group
④  When students are expected to work on their own at their own speed.
【单选题】 What role does a teacher play in the following activity? The teacher gives students 2 minutes to skim a text, and when time is up, he asks students to stop and answer some questions.
①  Controller
②  Assessor
③  Organizer
④  Prompter
【单选题】 What are the possible roles of a teacher?
①  Controller, assessor
②  Organizer, prompter
③  Participant, resource-provider
④  All of the above.
【单选题】 Which of the following is the time when students study by themselves?
①  When all the students are under the control of the teacher
②  When students work in pairs on an exercise or a task
③  When students work in small groups
④  When students are expected to work on their own at their own speed.
【单选题】 What role does a teacher play in the following activity? When a student has made a sentence with borrow, “I borrowed a paper to write a letter”, the teacher says, “Well, we don’t say a paper, we say a piece of paper.”
①  Controller
②  Assessor
③  Organizer
④  Prompter.