【多选题】【消耗次数:1】
差异化的基本途径有( )。
产品
人事
形象
服务
参考答案:
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相关题目
【单选题】 产品差异化运作是依循定位策略差异化、单一产品差异化和产品组合差异化三个方面展开的。 该说法( )
①  正确
②  错误
【多选题】 差异化战略的实现途径一般有( )。
①  思维差异
②  功能差异
③  质量差异
④  品牌差异
【多选题】 产品差异化战略的缺点有( )
①  成本过高
②  市场占有率较少
③  成本较低
④  顾客忠诚度低
【多选题】 服务差异化主要包括()
①  人员多样化
②  产品多样化
③  服务多样化
④  服务特色化
【判断题】 当小企业难以实现有形产品的差异化的时候,可以推出服务差异化的战略。( )     
①  正确
②  错误
【单选题】 差异化战略的一个基本做法是,提供(???)的产品和服务。
①  与人相同
②  与众不同
③  高质量
④  廉价
【单选题】 ( )为服务差异化提供了机会。
①  服务营销组合
②  服务市场定位
③  服务产品的特征
④  服务营销理念
【判断题】 相对于产品功效的差异化,产品包装的差异化更难获得。该说法( )
①  正确
②  错误
【多选题】 实现差异化的途径多种多样,包括( )等
①  产品设计
②  品牌形象
③  服务方式
④  促销手段
【简答题】 差异化战略的一个基本做法是,提供[填空]的产品和服务。
随机题目
【单选题】 Linda is 35 years o1d and, after two close relationships, the prospect of staying single__________ her.
①  impresses
②  depresses
③  threatens
④  stuns
【单选题】 She insists that he ______ his now.
①  should
②  took
③  takes
④  take
【单选题】 The manager said that there were two reasons______ our sales dropped sharply last year.
①  because
②  since
③  why
④  while
【单选题】 Henry’ s actually ______ of telling lies, pretending to be sick when he s heathy.
①  capable
②  spontaneous
③  competent
④  expert
【单选题】 Mr. Brown had hardly said a word since supper,___ had his wife.
①  either
②  or
③  nor
④  So
【单选题】 Mary hopes to be ___ from hospital next week.
①  dismissed
②  discharged
③  expelled
④  resigned
【单选题】 _______ the look on his face, he doesn’t t quite understand what the speaker is saying.
①  Judge by
②  Judging by
③  To judge by
④  To be judged by
【单选题】 It is reported that a (n)________ of accidents has occurred at that crossroads.
①  series
②  lot
③  number
④  amount
【单选题】 The popularity of the film shows that the reviewers’ fears were completely _____.
①  unjustified
②  unjust
③  misguided
④  unaccepted
【单选题】 They had a/an ____ agreement not to raise the touchy subject.
①  obvious
②  complacent
③  implicit
④  explicit