【多选题】【消耗次数:1】
在竞争性的环境中,企业要使自己占据有利地位并取得竞争优势,就必须考虑与自身相关的外部因素,包括( )等,以使企业的行为适应不断变化的外部力量,能够持续生存下去。
竞争者
顾客
股东
股东
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相关题目
【单选题】 服务企业中做到与竞争者区别考虑的物质环境因素不包括( )
①  产品因素
②  周围因素
③  设计因素
④  社会因素
【判断题】 企业购并目的是通过购并,使企业增加竞争力、创造竞争优势、增加股东财富。(  )
① 
② 
【判断题】 产业竞争性分析属于企业外部环境分析中的微观环境分析。
①  正确
②  错误
【单选题】 企业的竞争优势源于:( )。
①  企业的核心竞争力
②  企业资源
③  企业能力
④  企业素质
【单选题】 竞争者主要是指与本企业生产经营相同的产品或服务的企业,通常包括愿望竞争者、一般竞争者、产品形式竞争者以及品牌竞争者。该说法:( )
①  正确
②  错误
【多选题】 企业寻求竞争优势的途径包括:( )。
①  增加顾客价值
②  开展互动式营销
③  扩大产品生产规模
④  拓展销售领域E.寻求资金支持
【多选题】 微观营销环境中,竞争者包括( )
①  愿望竞争者
②  特殊竞争者
③  产品形式竞争者
④  品牌竞争者
【单选题】 企业竞争优势的根基是
①  财务能力
②  核心竞争力
③  营销能力
④  科技能力
【单选题】 ( )是指具有这种特性的资源增强了企业的竞争优势,并使竞争优势得以持久。
①  有价值
②  稀缺性
③  非替代性
④  无法模仿性
【多选题】 企业获取竞争优势的路径有( )。
①  外部市场环境机会的识别与把握
②  技术创新
③  规模经济效益
④  组织内部资源的整合
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【单选题】 She was____ at your saying that.
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