【判断题】【消耗次数:1】
产品相关性是指产品线在渠道、生产技术、市场等方面的关联程度。()
正确
错误
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相关题目
【判断题】 产品相关性是指产品线在渠道、生产技术、市场等方面的关联程度。( )
①  正确
②  错误
【判断题】 适用性是指产品的用途、性能、规格、等级等方面的特性。 
①  正确
②  错误
【判断题】 产品项目是指产品线中各种可能的产品种类。(  )
① 
② 
【单选题】 在产品组合策略中,产品线延伸策略是()
①  部分或全部的改变企业原有产品线的市场定位
②  加深产品的深度
③  拓宽产品的宽度
④  缩小经营范围
【单选题】 所谓产品线双向延伸,就是原定位于中档产品市场的企业掌握了市场优势后,向产品线的(  )两个方向延伸。
①  前后
②  左右
③  东西
④  上下
【判断题】 追随策略是指企业在产品、技术、价格、渠道和促销等方面模仿或跟随市场领导者或有较强实力企业的竞争策略。()
①  正确
②  错误
【判断题】 追随策略是指企业在产品、技术、价格、渠道和促销等方面模仿或跟随市场领导者或有较强实力企业的竞争策略。( )
①  正确
②  错误
【单选题】 ( )是指产品在功能、质量、构造、外观、包装等方面与其他企业生产的同类产品的差异。
①  通过服务创新实现产品差异化
②  通过产品实体的创新体现产品的差别化
③  通过信息传递实现产品差别化
【单选题】 具有高度相关性的一组银行产品指的是(  )。
①  产品组合
②  产品线
③  产品类型
④  产品项目
【单选题】 产品组合的( )是指一条产品线中所含有产品项目的数量。
①  深度
②  长度
③  宽度
④  黏性
随机题目
【单选题】 A: You look so beautiful in this dress today. B: [填空].
①  It cost me a fortune
②  Its very nice of you
③  It will be nice on you too
④  I hope you like it
【单选题】 A: Hello, this is Bill. Id like to speak with Mr Wang, please. B: [填空]
①  Who is speaking over there?
②  Sorry, he is not available at the moment.
③  Can you tell me who you are?
④  Theres no one here by that name.
【单选题】 A: [填空]? B: Its Monday.
①  What day is it
②  Whats the date today
③  Whats the time
④  What time is it
【单选题】 A: I must apologize to you for the delay. B: [填空].
①  Thats all right
②  No trouble at all
③  All the best
④  You are welcome
【单选题】 A: [填空]? B: He teaches maths in a school.
①  What does your brother want to do
②  Who is your brother
③  What is your brother
④  Where is your brother now
【单选题】 A: Im so worried about Mondays exam. B: Dont worry. [填空].
①  Relax
②  Just give up
③  Just be yourself
④  Mind you
【单选题】 A: I havent received the book which I ordered from you last Saturday. B: Please tell me the serial number on your order sheet. [填空].
①  You wont regret
②  Trust me
③  Ill run a check for you
④  I promise
【单选题】 A: [填空]? B: Yes, Id like a gin and tonic and some crisps.
①  What do you want to eat
②  Excuse me, are you ready to order now
③  Excuse me, but whod like to order
④  Have you decided what to have yet
【单选题】 A: Why didnt you come to my party last night? B: Im sorry, [填空]. I had to visit my grandmother at the hospital.
①  I did it
②  I still remember it
③  I will come
④  I couldnt make it
【单选题】 A: Excuse me. Can you tell me how to get to the tube?B: Turn right around the corner and then walk one block up. [填空].
①  You cant miss it
②  Just do that
③  Try that way
④  Sure thing,miss