【简答题】【消耗次数:1】
Directions: Fill in the blanks with the words given below. Change the form if necessary.(pros and cons; allocation; update; complexity; infancy; initially; minimal;strategically; grab; digest)9. The report concluded that the impact would be[填空1]because of the rivers continuous flow.
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【多选题】 按照产品在流通过程中是否经过中间环节划分,分销渠道分为( )
①  直接式渠道
②  直销渠道
③  间接式渠道
④  递进渠道
【多选题】 分销渠道通常需要三个条件( )
①  产品条件
②  市场条件
③  企业自身条件
④  技术条件
【多选题】 下列适合运用短渠道的产品类型是( )
①  处于成熟阶段的产品
②  产品时尚型强
③  产品易腐易毁
④  产品体积过大或过重
【多选题】 渠道结构包括( )
①  个别式分销渠道结构
②  垂直式分销渠道结构
③  水平式分销渠道结构
④  复式分销渠道结构
【多选题】 批发商的主要类型包括( )
①  商人批发商
②  经纪人
③  制造商和零售商批发机构
④  代理商
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①  找出目标受众
②  确定沟通目标
③  设计沟通信息
④  选择沟通渠道
【单选题】 商业广告是( )
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②  狭义的广告
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①  赠送样品
②  优惠券
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②  公共关系活动
③  公共关系意识
④  公关销售
【多选题】 整合营销特征包括( )
①  内容与资源整合
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