【简答题】【消耗次数:1】
Directions: Fill in the blanks with the words given below. Change the form if necessary.[fee; react; expand; besides; quantity; stay; highly; device; customer; commercial]2.I want to know how he[填空1]to our suggestion.
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【单选题】 一种观点认为,只要企业能提高产品质量增加产品功能,便会顾客盈门。这种观念是
①  生产观念
②  产品观念
③  推销观念
④  市场营销观念
【单选题】 报纸媒体的优点是
①  形象生动逼真、感染力强
②  专业性强、针对性强
③  简洁灵活、制作方便、费用低廉
④  表现手法多样、艺术性强
【单选题】 顾客购买的总成本包括货币成本和
①  时间成本
②  体力成本
③  精神成本
④  非货币成本
【单选题】 选择性营销最大的问题是
①  营销成本的提高
②  节省费用
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④  提高企业的营销能力
【单选题】 一个企业若要识别其竞争者,通常可以从以下那个方面进行
①  产业和市场
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③  目标和战略
④  利润
【单选题】 有权购买数量、决定买与不买,决定产品规格和选择供应商的人员称为
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③  决策者
④  采购者
【单选题】 与顾客建立长期合作关系是的核心内容
①  关系营销
②  绿色营销
③  公共关系
④  相互市场营销
【单选题】 中间商经营某一行业的多系列、多品牌产品策略叫
①  独家产品
②  广度产品
③  深度产品
④  混合产品
【判断题】 选择型竞争者不对竞争者的任何攻击行为进行反击。
① 
② 
【判断题】 在同类产品市场上,同一细分市场的顾客需求具有较多的共同性。
① 
②