【判断题】【消耗次数:1】
市场营销策划是开展市场营销活动的前提。
正确
错误
参考答案:
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相关题目
【多选题】 按照市场营销策划的内容及应用范围,可以将市场营销策划书分为()
①  营销策划书
②  营销诊断书
③  营销执行书
④  营销推广书
【判断题】 市场营销比营销策划重要。
①  正确
②  错误
【单选题】 市场营销策划的目的是:( )
①  在于充分掌握市场信息
②  有效利用和合理配置资源
③  制定切实可行的执行方案
④  策划主体必须具备较高的综合素质
【单选题】 市场营销策划的手段是( )。
①  充分掌握市场信息
②  制定切实行的执行方案
③  资源的有效利用和合理配置
④  规避市场风险
【多选题】 市场营销策划的功能是:( )
①  收集充分的市场信息
②  指导实战
③  规避风险
④  整合资源
【判断题】 企业的所有市场营销策划活动都应该由市场营销策划组织机构来完成。()
① 
② 
【多选题】 市场营销策划的功能包括()
①  整合资源
②  指导实战
③  实现目的
④  规避风险
【多选题】 市场营销策划的特性包括()
①  创新性
②  可行性
③  权变性
④  风险性
【多选题】 市场营销策划的特性包括:( )
①  创新性
②  可行性
③  权变性
④  复杂性
【多选题】 市场营销策划经费预算主要包括()
①  市场调研费
②  信息收集费
③  人力投入费
④  策划报酬
随机题目
【单选题】 It suddenly ________ him that he should solve the problem with a computer.
①  occurred to
②  struck at
③  hit on
④  dawned in
【单选题】 The most important ________ of his speech was that we should all work whole-heartedly for people.
①  element
②  spot
③  sense
④  point
【单选题】 Thescientistdidn’tmind________ andwentonwithhisinvestigation.
①  laughingat
②  tobelaughedat
③  beinglaughedat
④  laughedat
【单选题】 If you work hard, you will be ________; but if you don’t, you will be punished.
①  relaxed
②  relieved
③  reduced
④  rewarded
【单选题】 These plastic flowers look so ________ that many people think they are real.
①  natural
②  beautiful
③  artificial
④  similar
【单选题】 For many people today, reading is no longer relaxation. To keep up their work they must read letters, reports, trade publications, interoffice communications, not to mention newspapers and magazines: a never-ending flood of words. In getting a job or advancing in one, the ability to read and comprehend quickly can mean the difference between success and failure. Yet the unfortunate fact is that most of us are poor readers. Most of us develop poor reading habits at an early age, and never get over them. The main problem lies in language itself—words. Single words have little meaning until they are combined into phrases, sentences and paragraphs. Unfortunately, however, the untrained reader does not read groups of words. He reads one word at a time, often regressing to reread words or passages. Regression, or looking back over what you have just read, is a common bad habit in reading. Another habit which slows down the speed of reading is vocalization—sounding each word either orally or mentally as one reads. To overcome these bad habits, some reading clinics use a device called accelerator (加速器), which moves a bar down the page at a predetermined speed. The bar is set at a slightly faster rate than the reader finds comfortable, in order to “stretch” him. The accelerator forces the reader to read fast, making word-by-word reading, regression and vocalization virtually impossible. At first, comprehension is sacrificed for speed. But when you learn to read ideas, you will not only read faster, but your comprehension will improve. Many people have found their reading skills improved a lot after some training. According to the passage, today many people read for __________.
①  news
②  their work
③  information
④  entertainment
【单选题】 For many people today, reading is no longer relaxation. To keep up their work they must read letters, reports, trade publications, interoffice communications, not to mention newspapers and magazines: a never-ending flood of words. In getting a job or advancing in one, the ability to read and comprehend quickly can mean the difference between success and failure. Yet the unfortunate fact is that most of us are poor readers. Most of us develop poor reading habits at an early age, and never get over them. The main problem lies in language itself—words. Single words have little meaning until they are combined into phrases, sentences and paragraphs. Unfortunately, however, the untrained reader does not read groups of words. He reads one word at a time, often regressing to reread words or passages. Regression, or looking back over what you have just read, is a common bad habit in reading. Another habit which slows down the speed of reading is vocalization—sounding each word either orally or mentally as one reads. To overcome these bad habits, some reading clinics use a device called accelerator (加速器), which moves a bar down the page at a predetermined speed. The bar is set at a slightly faster rate than the reader finds comfortable, in order to “stretch” him. The accelerator forces the reader to read fast, making word-by-word reading, regression and vocalization virtually impossible. At first, comprehension is sacrificed for speed. But when you learn to read ideas, you will not only read faster, but your comprehension will improve. Many people have found their reading skills improved a lot after some training. The following are all bad reading habits EXCEPT __________.
①  regression
②  reading for ideas only
③  vocalization
④  word-by-word reading
【单选题】 For many people today, reading is no longer relaxation. To keep up their work they must read letters, reports, trade publications, interoffice communications, not to mention newspapers and magazines: a never-ending flood of words. In getting a job or advancing in one, the ability to read and comprehend quickly can mean the difference between success and failure. Yet the unfortunate fact is that most of us are poor readers. Most of us develop poor reading habits at an early age, and never get over them. The main problem lies in language itself—words. Single words have little meaning until they are combined into phrases, sentences and paragraphs. Unfortunately, however, the untrained reader does not read groups of words. He reads one word at a time, often regressing to reread words or passages. Regression, or looking back over what you have just read, is a common bad habit in reading. Another habit which slows down the speed of reading is vocalization—sounding each word either orally or mentally as one reads. To overcome these bad habits, some reading clinics use a device called accelerator (加速器), which moves a bar down the page at a predetermined speed. The bar is set at a slightly faster rate than the reader finds comfortable, in order to “stretch” him. The accelerator forces the reader to read fast, making word-by-word reading, regression and vocalization virtually impossible. At first, comprehension is sacrificed for speed. But when you learn to read ideas, you will not only read faster, but your comprehension will improve. Many people have found their reading skills improved a lot after some training. How does an accelerator help people to read?
①  It helps people read at a comfortable speed.
②  It makes people stretch their eyes when reading.
③  It forces people to overcome bad reading habits.
④  .It lets people look back over what they have just read
【单选题】 For many people today, reading is no longer relaxation. To keep up their work they must read letters, reports, trade publications, interoffice communications, not to mention newspapers and magazines: a never-ending flood of words. In getting a job or advancing in one, the ability to read and comprehend quickly can mean the difference between success and failure. Yet the unfortunate fact is that most of us are poor readers. Most of us develop poor reading habits at an early age, and never get over them. The main problem lies in language itself—words. Single words have little meaning until they are combined into phrases, sentences and paragraphs. Unfortunately, however, the untrained reader does not read groups of words. He reads one word at a time, often regressing to reread words or passages. Regression, or looking back over what you have just read, is a common bad habit in reading. Another habit which slows down the speed of reading is vocalization—sounding each word either orally or mentally as one reads. To overcome these bad habits, some reading clinics use a device called accelerator (加速器), which moves a bar down the page at a predetermined speed. The bar is set at a slightly faster rate than the reader finds comfortable, in order to “stretch” him. The accelerator forces the reader to read fast, making word-by-word reading, regression and vocalization virtually impossible. At first, comprehension is sacrificed for speed. But when you learn to read ideas, you will not only read faster, but your comprehension will improve. Many people have found their reading skills improved a lot after some training. What does “At first, comprehension is sacrificed for speed” (Para. 2) mean?
①  The reader reads fast, but he understands everything he reads.
②  The reader reads slowly and he understands everything he reads.
③  The reader reads fast without understanding everything he reads.
④  The reader reads slowly, but he doesn’t understand everything he reads
【单选题】 For many people today, reading is no longer relaxation. To keep up their work they must read letters, reports, trade publications, interoffice communications, not to mention newspapers and magazines: a never-ending flood of words. In getting a job or advancing in one, the ability to read and comprehend quickly can mean the difference between success and failure. Yet the unfortunate fact is that most of us are poor readers. Most of us develop poor reading habits at an early age, and never get over them. The main problem lies in language itself—words. Single words have little meaning until they are combined into phrases, sentences and paragraphs. Unfortunately, however, the untrained reader does not read groups of words. He reads one word at a time, often regressing to reread words or passages. Regression, or looking back over what you have just read, is a common bad habit in reading. Another habit which slows down the speed of reading is vocalization—sounding each word either orally or mentally as one reads. To overcome these bad habits, some reading clinics use a device called accelerator (加速器), which moves a bar down the page at a predetermined speed. The bar is set at a slightly faster rate than the reader finds comfortable, in order to “stretch” him. The accelerator forces the reader to read fast, making word-by-word reading, regression and vocalization virtually impossible. At first, comprehension is sacrificed for speed. But when you learn to read ideas, you will not only read faster, but your comprehension will improve. Many people have found their reading skills improved a lot after some training. Most people can’t read and comprehend quickly mainly because __________.
①  they don’t read groups of words
②  they don’t realize they have poor reading habits
③  they don’t like to be trained in reading skills
④  they don’t understand words when put together