【单选题】【消耗次数：1】
菲利普.科特勒教授认为产品整体概念包含五个层次，那么，产品说明书属于
①
产品核心层
②
产品有形层
③
产品延伸层期
④
望产品层次
⑤
潜在产品层次
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相关题目
【简答题】
产品整体由里向外，包括核心产品、形式产品、[填空]、[填空]和潜在产品五个层次。
【单选题】
确定产品指标和特性、描述产品、划分产品三层次，确定消费者兴趣点、产品的赢利点。这些活动在产品创新流程中属于（）
①
A.产品概念阶段
②
B.产品定义阶段
③
C.产品设计阶段
④
D.样品研制阶段
随机题目
【单选题】
John Keats’ famous poem______expresses the contrast between the happy world of natural loveliness and human world of agony.
①
“Endymion”
②
“Ode to a Nightingale”
③
“Ode on a Grecian Urn”
④
“Ode to Psyche”
【单选题】
As to Romanticism, which of the following statements is not right?
①
Romantic poetry is written according to fixed rules.
②
The Romanticists would return to the humble people and the common everyday life for the subjects.
③
The Romanticists not only extol the faculty of imagination, but also elevate the concepts of spontaneity and inspiration.
④
In order to achieve the effect of the individual vision, the medieval or renaissance world were particularly favored by the Romantics
【单选题】
In Tess of the D’Urbervilles, Tess, ______, is at odds with the world of cruelty and inequality.
①
a simple, innocent and faithful country girl
②
a cunning, strong minded and passionate girl
③
a beautiful, natural but mysterious country girl
④
both A and B
【判断题】
Beowulf, the oldest great long poem ever written in English, is composed in a form of epics.
①
正确
②
错误
【单选题】
_______ frequently applied “conceits” in his poems.
①
John Donne
②
John Milton
③
Edmund Spenser
④
Thomas Gray
【判断题】
The essence of Renaissance, the most significant intellectual movement, was Humanism.
①
正确
②
错误
【判断题】
Realism was a reaction against Romanticism or a move away from the bias towards romance and self-creating fictions, and paved the way to Modernism.
①
正确
②
错误
【判断题】
The History of Tom Jones, a Foundling written by Henry Fielding is a/an Essay.
①
正确
②
错误