【简答题】【消耗次数:1】
Direction: Fill in the blanks with the words given below. Change the form if necessary.[privilege; component; stagnant; entangle; superficial; arresting; expound; penetrating; indulge; click]2. On the right,[填空1]the title bar(but not the title itself) for the business space or the page.
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随机题目
【单选题】 按照需要的形式可以把消费者需要分为的类型不包括( )
①  享受需要
②  发展需要
③  生存需要
④  生活需要
【单选题】 以下哪种理论认为人们的工作动机与保健因素和激励因素有关( )
①  需要动机理论
②  内驱力理论
③  期望理论
④  公平理论
⑤  双因素理论
【单选题】 期望概率是指凭借个人经验来判定实现目标的可能性。该说法( )
①  正确
②  错误
【单选题】 20世纪70年代,麦克高尔提出了一系列比马斯洛需求层次理论更为详细的动机分类理论。克服马斯洛学说中的一些不足,被广泛运用于市场营销活动。他把需要与动机分为13类。该说法( )
①  正确
②  错误
【单选题】 社会协商决策是指要购买重要商品或发生重大购买行为,为了避免购买决策的失误,由家庭成员进行共同商议,凭借大家的经验做出购买决策。该说法( )
①  正确
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【判断题】 消费者购买行为对企业来说至关重要,它决定着企业产品在市场上的命运,关系到企业的生存和发展。该说法( )
①  正确
②  错误
【判断题】 消费习俗是世代相传而形成的消费习惯,主要包括人们对信仰、饮食、节日、婚丧、服饰等物质和精神产品消费所形成的习惯。 该说法( )
①  正确
②  错误
【单选题】 2006年靴裤大流行,带火了大筒靴,这属于消费流行的哪个特点( )
①  相关性
②  骤发性
③  短暂性
④  地域性
⑤  群体性
【判断题】 根据消费流行的特征,将消费流行划分为酝酿期、发展期、普及期、衰退期四个阶段。 该说法( )
①  正确
②  错误
【单选题】 面向青年消费群体的市场营销心理策略不包括( )
①  满足青年消费者多层次的心理需要
②  开发时尚产品,引导消费潮流
③  注重个大众化产品的生产和营销
④  做好售后服务工作