【判断题】【消耗次数:1】
好的影视广告所含信息量可以大,但诉求一定要单一
正确
错误
参考答案:
复制
纠错
相关题目
【多选题】 企业需要怎样的影视广告?
①  声、像、色兼备
②  听、视、读并举
③  吸引消费者
④  提高销售业绩
【判断题】 影视广告有了主题,就不会偏离中心与线索,就会有的放矢地传达广告信息
①  正确
②  错误
【判断题】 信息可以加工,同时信息量在加工中会丢失一部分。()
① 
② 
【单选题】 ()是广告的诉求点,即广告作品向目标市场受众舆的主题信息 。
①  广告定位
②  广告诉求
③  广告风格
④  广告主题
【单选题】 下列哪项不是电视广告画面构图一定要符合的要求( )
①  简明扼要
②  简洁完整
③  均衡统一
④  突出主题
【判断题】 媒体信息数字化后,数据量减少了,信息量也会减少。
①  正确
②  错误
【多选题】 单一广告资源的扩充分为( )。
①  创新型
②  复制型
③  新增型
④  细分型
【判断题】 我们国家的对外关系可以超越意识形态,但党的对外关系一定要注重意识形态。
①  正确
②  错误
【单选题】 沟通结束以后一定要()。
①  形成一个共同的协议
②  约定下次沟通的时间
③  一方说服另一方
④  双方感觉十分愉快
【单选题】 沟通结束以后一定要()。
①  A.双方感觉十分愉快
②  B.一方说服另一方
③  C.形成一个共同的协议
④  D.约定下次沟通的时候
随机题目
【单选题】 Is this ______ looking for?
①  you are
②  that you are
③  what you are
④  what are you
【单选题】 According to the author, in order to have a good command of English one must ____.
①  employ as many learning strategies as possible
②  expect to gain an easier task
③  exert oneself constantly
④  sustain oneself
【单选题】 Mr. Brown had hardly said a word since supper,___ had his wife.
①  either
②  or
③  nor
④  so
【单选题】 The teacher asked ______ students to do homework ourselves.
①  the
②  his
③  some
④  us
【单选题】 ______ bad cold she spent the entire day in bed.
①  As if
②  Even though
③  In addition
④  Due to
【单选题】 Modesty helps one to go forward, ______ conceit makes one lag behind.
①  whenever
②  only if
③  whereas
④  consequently
【单选题】 A pen pal provides good motivation for your writing because he or she ____.
①  lives far away from you
②  knows China a lot so that you can have a lot to talk about
③  also keeps a diary
④  may inform you of many interesting things in his or her culture
【单选题】 As for words which do not often occur in everyday situation, you just need to be able to ____.
①  recognize them
②  nod at them
③  concentrate much on them
④  practice using them constantly
【单选题】 According to the text, which of the following is NOT one of the possible activities for you to practice speaking English at school?
①  To talk to native speakers on campus.
②  To speak English to the waitress in English as you pay for a meal in a restaurant.
③  To rehearse aloud by yourself.
④  To talk with your classmates in English.
【单选题】 The place did not seem to be popular, for it was completely deserted, and in any case _____ to traffic.
①  inaccessible
②  inadequate
③  insignificant
④  incompatible