【单选题】【消耗次数:1】
消费者购买商品的本源是()。
需要
动机
行为
兴趣
参考答案:
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相关题目
【单选题】 兴趣在消费者购买行为中的作用不包括( )
①  兴趣是消费者未来购买活动的准备
②  兴趣能促使消费者做出购买决策
③  兴趣是培育消费者忠诚度的保障
④  兴趣是能使消费者直接采取购买行动
【单选题】 消费者在购买商品时,商品的品牌差异程度大,而消费者参与程度低的购买行为属于( )。
①  复杂型购买
②  和谐型购买
③  多变型购买
④  习惯型购买
【判断题】 消费者的购买动机只能由消费者内在的需要来激发。()
①  正确
②  错误
【单选题】 ( )是消费者认识商品的前提,也是形成对商品第一印象的条件,是消费者购买行为的先导。
①  对商品的感知、记忆和辨别能力
②  对商品的分析评价能力
③  购买决策能力
④  消费者对自身权益的保护能力
【单选题】 消费者购买过程是消费者购买动机转化为()的过程。
①  购买心理
②  购买意志
③  购买行动
④  购买意向
【单选题】 消费者购买以下哪种商品的购买行为属于选择性购买?()
①  日常生活用品
②  家用汽车
③  服装服饰
④  商品住宅
【单选题】 消费者购买以下哪种商品的购买行为属于选择性购买?( )
①  日常生活用品
②  家用汽车
③  服装服饰
④  商品住宅
【判断题】 消费者购买过程是消费者购买动机转化为购买行动的过程。()
①  正确
②  错误
【单选题】 消费者的心理活动包括消费者的意识、感觉和知觉,消费者的记忆、想像和思维,消费者的情绪、情感和意志,消费者的认知和行为学习,消费者的态度和行为,消费者的购买需要和动机等。该说法( )
①  正确
②  错误
【判断题】 消费者购买行为模式是从宏观角度探讨消费者实 际的购买行为
①  正确
②  错误
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①  Except for
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【单选题】 —How long have you been graduated from your college?— .
①  Yes, I’ve been graduated
②  I’ve been graduated for five years
③  I graduated from my college last year
④  I graduat from my college last year
【单选题】 The advancement of technology has boosted the pace of our lives, and requires us to learn ___________ every day just to stay current in the workplace.
①  something new
②  new something
③  everything
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【单选题】 I have _________ some courses and software to my Smartphone, and I find they are very interesting and easy to use.
①  uploaded
②  downloaded
③  copied
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【单选题】 Mr. Wang, _________, is coming up to us.
①  slowly
②  our new teacher
③  he is our new teacher
④  slow
【单选题】 — I often feel lonely when I engage in my online learning. ________?— I join the online course community.
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【单选题】 —Where is John? I couldn’t find him.— .
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②  I suppose he could have gone to the meeting room
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【单选题】 —The advancement of technology has boosted the pace of our lives, and requires us to learn something new every day.— I have chosen the online program at OU.
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