【单选题】【消耗次数:1】
竞争产生策划,策划赢得竞争。策划可以帮助策划主体谋划、探索、设计多种备选方案,这反映了策划的( )的功能
决策功能
放大功能
创新功能
竞争功能
参考答案:
复制
纠错
相关题目
【多选题】 市场营销策划的功能是:( )
①  收集充分的市场信息
②  指导实战
③  规避风险
④  整合资源
【多选题】 市场营销策划的功能包括()
①  整合资源
②  指导实战
③  实现目的
④  规避风险
【单选题】 ( )包括:营销宗旨、产品策划、产品定位、产品质量功能方案、产品品牌等
①  营销目标
②  营销战略
③  策划方案
【单选题】 从策划对象本身的功能上寻找突破口,即增加或减少产品功能,如申请专利发明等。这属于哪一种策划技巧? ( )
①  物质性创新
②  信息性创新
③  利益性创新
④  时间性创新
【单选题】 ( )是策划者为实现策划目标,针对策划对象而设计的一套策略、方法和步骤
①  策划对象
②  策划方案
③  策划依据
【单选题】 体式策划包括点式策划、()和面式策划三种形式。
①  线式策划
②  多点式策划
③  横向策划
④  多线性策划
【多选题】 市场营销策划按照策划的对象分类,可以分为()
①  企业策划
②  产品策划
③  服务策划
④  活动策划
【单选题】 什么是策划者在策划时能充分调配的人、财、物资源,策划就是要将策划资源进行不断整合和应用。
①  策划资源
②  策划力
③  策划目标
④  策划方案
【判断题】 一般来说,策划方案至少应包括四部分的内容:策划方案名称、策划目标、策划方案正文和附件。()
① 
② 
【单选题】 ( )可以提供以下信息:策划书的名称、被策划的客户、策划机构或策划人的名称。
①  封面
②  目录
③  正文
随机题目
【单选题】 Students with _______ problems may apply for student loans.
①  economic
②  financial
③  male
④  economical
【单选题】 James Fraser ____ tradition by using three actual American Indians as models for his creation.
①  went out
②  went for
③  went in
④  went against
【单选题】 Many manufacturers were accused of concentrating too heavily on cost reduction, often at the ____ of the quality of their products.
①  expense
②  exposure
③  expansion
④  expectation
【单选题】 I always ____ what I have said.
①  get to
②  hold to
③  lead to
④  see to
【单选题】 The manager promised to keep me ____ of how our business was going on.
①  to be informed
②  on informing
③  informed
④  informing
【单选题】 I’m very sorry to have ____ you with so many questions on such an occasion.
①  interfered
②  offended
③  impressed
④  bothered
【单选题】 If we say some food is ____, we mean it is safe to eat.
①  ideal
②  editable
③  ideate
④  edible
【单选题】 Most people came to realize that it was about time the government ____ further measures to control the population.
①  must take
②  is taking
③  takes
④  took
【单选题】 He always has a lot of _______ ideas in his mind , and sometimes we do not even know what he is thinking about.
①  novel
②  spoil
③  acceptable
④  additional
【单选题】 Her skin was dry after ____ to the wind during the trip.
①  failure
②  disclosure
③  exposure
④  pressure