【多选题】【消耗次数:1】
综合分析中外专家关于策划的描述,可以将策划的基本要素归纳为以下几点
策划的主体
策划的客体
策划的外部环境
策划的资源和条件
策划的思维方法
策划的对象和目标
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相关题目
【单选题】 ( )是策划者为实现策划目标,针对策划对象而设计的一套策略、方法和步骤
①  策划对象
②  策划方案
③  策划依据
【单选题】 什么是策划者在策划时能充分调配的人、财、物资源,策划就是要将策划资源进行不断整合和应用。
①  策划资源
②  策划力
③  策划目标
④  策划方案
【多选题】 市场营销策划按照策划的对象分类,可以分为()
①  企业策划
②  产品策划
③  服务策划
④  活动策划
【单选题】 体式策划包括点式策划、()和面式策划三种形式。
①  线式策划
②  多点式策划
③  横向策划
④  多线性策划
【单选题】 竞争产生策划,策划赢得竞争。策划可以帮助策划主体谋划、探索、设计多种备选方案,这反映了策划的( )的功能
①  决策功能
②  放大功能
③  创新功能
④  竞争功能
【单选题】 ( )可以提供以下信息:策划书的名称、被策划的客户、策划机构或策划人的名称。
①  封面
②  目录
③  正文
【判断题】 现代广告广义的策划也叫全程策划,狭义策划也叫项目策划
①  正确
②  错误
【单选题】 ( )是广告策划的产物,它是广告策划的大纲
①  广告文稿
②  广告策划书
③  广告创意方案
④  广告目标
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①  正确
②  错误
【判断题】 一般来说,策划方案至少应包括四部分的内容:策划方案名称、策划目标、策划方案正文和附件。()
① 
② 
随机题目
【判断题】 At the Reason and Revolution Period, Americans were influenced by the European movement called Romanticism Movement.
①  正确
②  错误
【判断题】 In the novel Moby Dick, the rebellious struggle of Captain Ahab was thought to be against the white whale.
①  正确
②  错误
【判断题】 In William Cullen Bryant’s poem “Thanatopsis”, the title means view of death.
①  正确
②  错误
【单选题】 About the novel The Scarlet Letter, which of the following statements is NOT right?
①  Its very hard to say that it is a love story or a story of sin.
②  Its a highly symbolic story and the author is a master of symbolism.
③  Its mainly about the moral, emotional and psychological effects of the sin upon the main characters and the people in general.
④  In it the letter A takes the same symbolic meaning throughout the novel.
【单选题】 In the novel Moby Dick, the rebellious struggle of Captain Ahab was thought to be against ____.
①  the white whale
②  the gliding great demon of the seas of life
③  the overwhelming, mysterious vastness of the universe and the awesome forces
④  the savage harpooners and the motley crew
【单选题】 The Romantic Period in American literature stretches from the end of the 18th century to the outbreak of _________.
①  the Revolutionary War
②  the Civil War
③  the War for Independence
④  World War
【单选题】 As a great innovator in American literature, Walt Whitman wrote his poetry in an unconventional style which is now called free verse, which is ______.
①  lyrical poetry with chanting refrains
②  poetry without a fixed beat or regular rhyme scheme
③  poetry without rhymes at the end of the lines but with a fixed beat
④  poetry in an irregular metric form and expressing noble feelings
【单选题】 Washington Irving’s_________ became the first work by an American writer to win financial success on both sides of the Atlantic in the first half of the 19th century.
①  Charles the Second
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③  The Scarlet Letter
④  Moby Dick I
【单选题】 In William Cullen Bryant’s poem “Thanatopsis”, the title means______.
①  view of life
②  view of death
③  view of youth
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【单选题】 At the Reason and Revolution Period, Americans were influenced by the European movement called ______.
①  Chartist Movement
②  Romanticism Movement
③  Enlightenment Movement
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