【判断题】【消耗次数:1】
广告创意中个性策略就是树立企业品牌个性
正确
错误
参考答案:
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相关题目
【单选题】 广告创意的基础是( )
①  有关产品、市场、消费者多种实际情况的知识
②  有了钱,才能创意
③  上级制定目标,下级来完成
④  一切为了社会的进步和发展
【多选题】 广告创意的表现方式有( )。
①  严重性诉求
②  幽默诉求
③  性诉求
④  USP诉求
⑤  产品陈述
【单选题】 11、张扬作品个性,凸显服务特质,独具魅力的广告创意,反复出现在受众眼前,形成某种象征意义。依据这类象征意义分析广告意图、广告定势和广告意念,被称为()
①  广告符号解读
②  广告信息解读
③  广告市场解读
④  广告信息传播
【单选题】 广告创意要善于从众多的信息中提炼出准确的诉求内容,从而形成广告的主题定位,这种广告创意原则是()
①  与产品和环境密切结合的原则
②  准确定位的原则
③  恰当表达的原则
④  公开性原则
【判断题】 品牌个性是品牌传播和品牌记忆的主体,体现了企业文化和企业价值观。( )
①  正确
②  错误
【判断题】 个性教育就是要使学生具有个性。
① 
② 
【判断题】 个性就是人格。
①  正确
②  错误
【判断题】 性格就是个性。
①  正确
②  错误
【单选题】 “只溶在口,不溶在手”这句广告语是哪种广告创意理论的典型代表( )?
①  品牌形象理论
②  USP理论
③  定位理论
④  ROI理论
【判断题】 广告的策略性说的是要以广告策略为创意的根本依据()
①  正确
②  错误
随机题目
【单选题】 When he studied at college, Jack was supported by a _____ .
①  treatment
②  assistance
③  scholarship
④  protein
【单选题】 When I read the newspaper, I always read the _____ first.
①  headlines
②  headquarters
③  heaven
④  horizon
【单选题】 The millions of circulations involved, _____ by hand, would have lost all practical value by the time they were finished.
①  had they been done
②  they had been done
③  having been done
④  they were done
【单选题】 Betty advised me to label our luggage carefully in case it gets _____ in transit.
①  misused
②  mishandled
③  mistaken
④  mislaid
【单选题】 It was dark in the cave so she _____a match.
①  struck
②  hit
③  fired
④  burned
【单选题】 Jack is so _____ to his appearance that he never has his clothes pressed.
①  adverse
②  anonymous
③  indifferent
④  casual
【单选题】 When he was asked about the missing briefcase, the man _____ever seeing it.
①  refused
②  denied
③  opposed
④  resisted
【单选题】 _____money, she is quite rich. However, this does not mean that she is happy.
①  Concerning
②  As to
③  In terms of
④  In the light of
【单选题】 _____the stress of examinations are over, we call all relax.
①  while
②  Even though
③  Now that
④  For
【单选题】 He was determined to sail around the world _____his illness and old age.
①  given
②  although
③  despite
④  in spite