【多选题】【消耗次数:1】
市场营销策划按照策划的对象分类,可以分为()
企业策划
产品策划
服务策划
活动策划
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相关题目
【多选题】 按照市场营销策划的内容及应用范围,可以将市场营销策划书分为()
①  营销策划书
②  营销诊断书
③  营销执行书
④  营销推广书
【判断题】 产品策划属于市场营销战略策划的范畴。( )
①  正确
②  错误
【判断题】 企业的所有市场营销策划活动都应该由市场营销策划组织机构来完成。()
① 
② 
【单选题】 市场营销策划的目的是:( )
①  在于充分掌握市场信息
②  有效利用和合理配置资源
③  制定切实可行的执行方案
④  策划主体必须具备较高的综合素质
【单选题】 在市场营销策划过程中,()是策划的主体。
①  市场
②  产品
③ 
④  公司
【判断题】 节日营销策划、事件营销策划和体验营销策划是比较常见的营业推广策划方式。( )
①  正确
②  错误
【多选题】 市场营销策划经费预算主要包括()
①  市场调研费
②  信息收集费
③  人力投入费
④  策划报酬
【多选题】 产品策划的内容包括:( )
①  新产品策划
②  品牌策划
③  包装策划
④  服务策划
【单选题】 市场营销策划的步骤是①明确策划问题;②市场调研和预测;③确定策划目标;④制定营销策略组合;⑤撰写营销策划方案。请选择正确的排序:( )
①  ①②③④⑤
②  ②①③④⑤
③  ②①⑤④③
④  ⑤④③②①
【判断题】 市场营销比营销策划重要。
①  正确
②  错误
随机题目
【单选题】 Mr. Brown had hardly said a word since supper,___ had his wife.
①  either
②  or
③  nor
④  so
【单选题】 The teacher asked ______ students to do homework ourselves.
①  the
②  his
③  some
④  us
【单选题】 ______ bad cold she spent the entire day in bed.
①  As if
②  Even though
③  In addition
④  Due to
【单选题】 Modesty helps one to go forward, ______ conceit makes one lag behind.
①  whenever
②  only if
③  whereas
④  consequently
【单选题】 A pen pal provides good motivation for your writing because he or she ____.
①  lives far away from you
②  knows China a lot so that you can have a lot to talk about
③  also keeps a diary
④  may inform you of many interesting things in his or her culture
【单选题】 As for words which do not often occur in everyday situation, you just need to be able to ____.
①  recognize them
②  nod at them
③  concentrate much on them
④  practice using them constantly
【单选题】 According to the text, which of the following is NOT one of the possible activities for you to practice speaking English at school?
①  To talk to native speakers on campus.
②  To speak English to the waitress in English as you pay for a meal in a restaurant.
③  To rehearse aloud by yourself.
④  To talk with your classmates in English.
【单选题】 The place did not seem to be popular, for it was completely deserted, and in any case _____ to traffic.
①  inaccessible
②  inadequate
③  insignificant
④  incompatible
【单选题】 The head of the museum was _____and let us actually examine the ancient manuscripts.
①  promising
②  agreeing
③  pleasing
④  obliging
【单选题】 Lucy,who did not even go to grade school, had no ________of a job at the time.
①  interview
②  pressure
③  prospect
④  application