【单选题】【消耗次数:1】
影响广告效果的因素多种多样,既有可控因素,也有不可控因素。下列哪种因素广告主可以控制( )
社会文化
法律法规
经济环境
广告预算
参考答案:
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相关题目
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①  人的因素???????????????????????
②  技术因素???
③  管理因素???????????????????????
④  环境因素?
⑤  社会因素
【单选题】 在顾客预期质量的影响因素中,( )属于可控因素。
①  市场沟通
②  顾客口碑
③  企业形象
④  顾客需求
【多选题】 下列各项中,属于可控因素的有( )。
①  产品
②  价格
③  促销
④  分销
⑤  技术
【判断题】 市场营销组合的因素对企业来说都是“可控因素”。
①  正确
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【判断题】 伊·杰·麦卡锡将企业可控因素分成产品、价格、市场、促销四类因素。该说法:( )
①  正确
②  错误
【单选题】 ( )是指影响和制约广告活动策略、计划的诸种因素。
①  社会环境
②  自然环境
③  广告环境
④  经济环境
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【单选题】 伊·杰·麦卡锡将企业可控因素概括为四部分,不包含( )
①  传销
②  产品
③  价格
④  促销
【判断题】 宏观环境是企业可控制的因素。
①  正确
②  错误
随机题目
【单选题】 These goods are _____ for export, though a few of them may be sold on the home market.
①  essentially
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【单选题】 They grabbed her _____ arm and forced her into the car.
①  by her
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【单选题】 8.I saw the________of the rocket yesterday.
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【单选题】 In a sudden _____ of anger, the man tore up everything within reach.
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④  blast
【单选题】 He is quite sure that it’s _____ impossible for him to fulfill the task within two days.
①  roughly
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【单选题】 2. You should deliberate over the question before you_______it.
①  response to
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【单选题】 Anna was reading a piece of science fiction, completely _____ to the outside world.
①  having been lost
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【单选题】 7. She is poor ______ she can hardly get anything to eat.
①  as much as
②  too much so that
③  so much so that
④  much more than
【单选题】 Of swimming and football he much preferred _____.
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②  the later
③  former
④  the former