【单选题】【消耗次数:1】
以客户价值和客户忠诚作为客户细分的两个指标的话,我们可以分为4类,其中被称为黄金客户的是 ( )
高价值,低忠诚
低价值,高忠诚
低价值,低忠诚
高价值,高忠诚
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相关题目
【单选题】 客户忠诚的前提是(    )。
①  客户忠诚
②  客户满意
③  发现需求
④  满足需求
【多选题】 根据客户的忠诚度可以划分为()
①  忠诚客户
②  老客户
③  新客户
④  潜在客户
【多选题】 客户忠诚的分类包括()
①  垄断忠诚
②  惰性忠诚
③  潜在忠诚
④  超值忠诚
【单选题】 ()是“便宜”的忠诚客户。
①  经济型客户
②  道德型客户
③  个性化客户
④  方便型客户
【判断题】 忠诚的客户来源于满意的客户,满意的客户一定是忠诚的客户。( )
①  正确
②  错误
【单选题】 下列对于客户满意与客户忠诚的理解错误的是()
①  客户满意度与购买行为一定有直接联系
②  忠诚的客户源于满意的客户,但是满意的客户不一定是忠诚的客户
③  客户的满意度提高,可以提升销量的增加
④  客户忠诚度有赖于满意的提高
【判断题】 客户关系管理的目标就是要形成客户的忠诚,只有忠诚的客户才是企业长期利润的来源。
①  正确
②  错误
【多选题】 从客户满意到客户忠诚的一些做法有()
①  巩固和提高客户满意度
②  提高客户的转换成本
③  提升促销力度
④  做好客户跟踪
【判断题】 公司只有提供比其他竞争者更多的价值给客户,即优异的客户价值,才能造就并保留忠诚的客户,从而在竞争者立于不败之地。( )
①  正确
②  错误
【单选题】 当客户对企业的忠诚来源于企业给予他们的额外利益,比如价格刺激、促销政策激励等时,这种客户忠诚属于( )。
①  亲缘忠诚
②  信赖忠诚
③  潜在忠诚
④  利益忠诚
随机题目
【单选题】 What are the principles for good lesson planning?
①  Aim, variety, flexibility, learnability and linkage
②  Aim, preparation flexibility and linkage
③  Aim, micro-planning, macro-planning and flexibility
④  Aim, micro-planning, macro-planning and variety.
【单选题】 What is the function of optional activities?
①  Backups in case the lesson goes too fast and there are a few minutes left
②  Prepared for good students
③  Prepared for bad students
④  Used for emergency.
【单选题】 What are very commonly used teaching procedures and stages?
①  Presentation, practice and production
②  Pre-reading, while-reading and post-reading
③  Mechanical practice and meaningful practice
④  Both A and B.
【单选题】 What are the guidelines for writing teaching aims in a lesson plan?
①  Clear, brief
②  Specific, students-oriented
③  Specific, teacher-oriented
④  Both A and B.
【单选题】 What is discourse competence concerned with?
①  Appropriate use of the language in social context
②  Ability to create coherent written text or conversation and the ability to understand them
③  Strategies one employs when there is communication breakdown due to lack of resources
④  Knowledge of language itself, its form and meaning.
【单选题】 What is strategic competence concerned with?
①  Appropriate use of the language in social context
②  Ability to create coherent written text or conversation and the ability to understand them
③  Strategies one employs when there is communication breakdown due to lack of resources
④  Knowledge of language itself, its form and meaning.
【单选题】 What are the five components of communicative competence?
①  Linguistic competence, pragmatic competence, discourse competence, strategic competence and fluency
②  Linguistic competence, pragmatic competence, discourse competence, strategic competence and accuracy
③  grammar competence, pragmatic competence, discourse competence, strategic competence and fluency
④  grammar competence, pragmatic competence, discourse competence, strategic competence and accuracy.
【单选题】 What are the principles of communicative language teaching?
①  Communication principle, task principle and meaningful principle
②  Communication principle, accuracy principle and meaningful principle
③  Communication principle, fluency principle and meaningful principle
④  Communication principle, task principle and purpose principle.
【单选题】 What are the listening and speaking activities in traditional pedagogy?
①  A. Listen to texts either read by the teacher or pre-recorded on the tape; repeat what is heard
②  Answer the questions according to what is heard; produce responses based on given clues
③  Retell what is heard
④  All of the above.
【单选题】 What is fluency competence concerned with?
①  Appropriate use of the language in social context
②  Ability to link units of speech together with facility and without strain or inappropriate slowness or undue hesitation
③  Strategies one employs when there is communication breakdown due to lack of resources
④  Knowledge of language itself, its form and meaning.