【单选题】【消耗次数:1】
在( )认知模式下,消费者在对商品、企业、市场进行认知时,容易受到经验、朋友、同事、情景等因素的影响,独立思考比重较小。
拘谨自制
重义轻利
个性意识
循例从众
参考答案:
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相关题目
【判断题】 重义轻利的评价方式,使中国消费者在对社会存在的是非曲直进行理性判别时,道德因素重于利益实惠,从而具有“舍利取义”的特点。
①  正确
②  错误
【多选题】 通常情况下,消费者的购买行为受到( )因素的影响。
①  文化因素
②  社会因素
③  个人因素
④  心理因素
【单选题】 ()是指消费者由自身内部因素决定又受到外部因素的影响而进行的消费活动。
①  消费者行为
②  广告组织
③  广告主
④  媒体机构
【判断题】 影响消费者卷入程度的因素有:先前经验、对负面结果的风险预知、消费者的个性特征、产品特征、环境因素。该说法:( )
①  正确
②  错误
【判断题】 马歇尔模式认为,消费者的购买行为不仅要受到营销刺激的影响,还要受到宏观营销环境的影响消费者的不同特征使消费者产生了不同的心理活动,消费者的个性和决策方式,最终决定了消费者对产品、品牌、购买时机等的选择。该说法:( )
①  正确
②  错误
【判断题】 影响消费者态度的因素包括生活环境、群体态度、知识经验、个性特征、需求欲望等动态因素,消费者的购买行为有时与态度不一致,态度在环境的影响和教育下也会改变。该说法( )
①  正确
②  错误
【单选题】 消费者的心理活动包括消费者的意识、感觉和知觉,消费者的记忆、想像和思维,消费者的情绪、情感和意志,消费者的认知和行为学习,消费者的态度和行为,消费者的购买需要和动机等。该说法( )
①  正确
②  错误
【多选题】 消费者在购买商品时所考虑的因素是( )。
①  价格高低
②  促销费用
③  生产成本
④  质量性能
【单选题】 影响消费者购买行为的内在因素是指消费者的个性心理特征,不包括( )。
①  动机
②  感受
③  态度
④  家庭
【判断题】 儿童、老年人、顺从型的消费者更容易受到暗示的影响。
①  正确
②  错误
随机题目
【单选题】 — What are your great strengths?— .
①  I am very shy
②  My job offers me high income
③  I am very active in discussion
④  Ok
【单选题】 It is believed lifelong learning is a crucial response to the challenge of the global ________ economy.
①  technology
②  knowledge
③  examination
④  response
【单选题】 —Would you like to come to our party this weekend?—______.
①  Yes, it was an interesting party
②  No, I’d like to
③  I’m sorry that I won’t be able to attend the party
④  No
【单选题】 — Why do you think the distance education cannot take place of the formal education?— I take this opinion __________ my experience.
①  because
②  because of
③  since
④  that
【单选题】 Quizzes are part of the lecture program to keep students engaged and keep them _________, for students to be able to check that they understood what was covered.
①  thinking
②  think a lot
③  to think
④  thought
【单选题】 —Did you enjoy your college life?—______.
①  Yes, it was rich and colorful
②  No, it is interesting
③  I like my college very much
④  yes, it is.
【单选题】 The fact ________ that we are behind the other classes.
①  seems to be
②  must be
③  remains
④  take
【单选题】 By _________ learning possible anytime and anywhere, distance education is a powerful tool for supporting lifelong learning.
①  making
②  make
③  made
④  be made
【单选题】 One big of formal education is the high cost.
①  advantage
②  disadvantage
③  problem
④  condition
【单选题】 No more having to buy expensive textbooks which you will only use for a year or two and then sell or _______ away.
①  get
②  give
③  take
④  gain