【单选题】【消耗次数:1】
企业在提价时,应充分了解消费者的心理反应,以便采取合适的提价策略。该说法( )
正确
错误
参考答案:
复制
纠错
相关题目
【单选题】 下列关于商品提价的心理策略及技巧叙述错误的是( )
①  商品在市场占据优势地位时可提价
②  企业提价有直接提价和间接提价两种
③  一次提价的幅度应该很大
④  企业提价要信守谨慎行事的“走钢丝”原则
【判断题】 提价会引起消费者、经销商和企业推销人员的不满,因此提价不仅不会使企业的利润增加,反而导致利润的下降。
①  正确
②  错误
【单选题】 对于消费者的( )需求,企业应该调整产品结构、提价、减少促销活动。
①  不规则需求
②  充分需求
③  过量需求
④  有害需求
【判断题】 对那些因商品价值增加而造成的商品提价,企业要及时提价以免造成损失。该说法( )
①  正确
②  错误
【判断题】 企业为获利而提价的,是严格禁止的。该说法( )
①  正确
②  错误
【单选题】 当消费者拒绝企业的产品时,企业可以采取( )营销策略。
①  开发性
②  抵制性
③  扭转性
④  刺激性
【单选题】 当消费者拒绝企业的产品时,企业可以采取(__)营销策略。P59
①  开发性
②  抵制性
③  扭转性
④  刺激性
【判断题】 知觉是消费者对消费对象的主动反应过程。该说法( )
①  正确
②  错误
【单选题】 消费者需要是指消费者生理和心理上的匮乏状态。该说法( )
①  正确
②  错误
【单选题】 消费者保护运动的目的旨在提高消费者在与企业交易时的权力与地位。该说法( )
①  正确
②  错误
随机题目
【单选题】 ____ money, she is quite rich. However, this does not mean that she is happy.
①  Concerning
②  As to
③  In terms of
④  In the light of
【单选题】 She always put her medication on the top of the shelf lest the children ____ it by mistake.
①  took
②  should take
③  had taken
④  would take
【单选题】 Evidence came up ____ specific sounds are recognized by babies as young as six months old.
①  what
②  that
③  which
④  whose
【单选题】 There will be a new building here next year, _____ ?
①  will it
②  will there
③  be there
④  won’ t there
【单选题】 This house will probably come on the ____ next month.
①  fair
②  market
③  shop
④  store
【单选题】 I’m sure your suggestion will ____ the problem.
①  contribute to solving
②  be contributed to solve
③  contribute to solve
④  be contributed to solving
【单选题】 ____ before, his first performance for the amateur dramatic group was a success.
①  Though having never acted
②  As he had never acted
③  Despite he had never acted
④  In spite of his never having acted
【单选题】 “If we fail to act now,” said Tom, “We’ll find ourselves ____ in action later on.”
①  paid back
②  paid for
③  paid up
④  paid off
【单选题】 The statement had to be delivered to someone who could ____ it to the press.
①  relieve
②  release
③  emit
④  discharge
【单选题】 When the idea of winning in sports is carried to excess, ____ competition can turn into disorder and violence.
①  honestly
②  honest
③  honorable
④  honorary