【单选题】【消耗次数:1】
消费者购买商品时,不再单纯是为取得商品的使用价值,更主要的是获得心理和精神上的满足。而这种精神层面的高层次需要是通过商标消费来实现的。 该说法( )
正确
错误
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相关题目
【单选题】 消费者在购买商品时注重商品的使用价值,注重经济实惠,而不在乎商品的外观包装和款式是否新,只是希望花少数钱买到称心如意的商品,这种心理属于( )心理倾向。
①  求实心理倾向
②  求同心理倾向
③  求荣心理倾向
④  求廉心理倾向
【判断题】 消费者的需要是有层次的。一般地说,总是由高层次向低层次逐渐延伸和发展的。该说法( )
①  正确
②  错误
【判断题】 消费者使用所购买商品后,会根据自己的感受来进行评价,验证购买决策的正确与否。该说法( )
①  正确
②  错误
【单选题】 消费者剩余是指消费者购买某种商品时,从消费中得到的 ( )。
①  满足程度
②  满足程度超过他实际支付的价格部分
③  边际效用
④  满足程度小于他实际支付的价格部分
【单选题】 消费者需要是指消费者生理和心理上的匮乏状态。该说法( )
①  正确
②  错误
【单选题】 购买商品时,消费者的权利不包括
①  获得质量保障、价格合理、计量正确等公平交易条件
②  因购买、使用商品受到人身、财产损害的,可以要求经营者或生产者赔偿
③  对经营者提供的商品进行比较、鉴别和监督
④  要求经营者提供商品的生产工艺
【判断题】 现代广告主要是通过与消费者的互动来实现消息传递。该说法( )
①  正确
②  错误
【判断题】 中年消费者具有求质量、求商品的使用价值、求方便、求价廉、求信誉、注重身份、求个性的消费特点。该说法( )
①  正确
②  错误
【单选题】 消费者权益,又称消费者权利,是指消费者在购买、使用商品或接受服务时依法享有的权利及该权利受到保护时给消费者带来的应得利益。该说法( )
①  正确
②  错误
【单选题】 由消费者购买动机探索消费者购买商品的原因,涉及临床心理、精神分析学、社会心理学等多种相关理论与技术。常用的主要方法有观察法、问询法和投射法。该说法( )
①  正确
②  错误
随机题目
【多选题】 _____________ , you are perfect in mind and body.
①  In time
②  In a word
③  In short
④  In sum
【多选题】 Ive learned_____________ from you.
①  several
②  much
③  a lot
④  a great deal
【多选题】 _____________ the bad weather, they did experiments on ways of storing solar energy.
①  Though
②  Although
③  Despite
④  In spite of
【多选题】 You speak ____________ you had really been there.
①  as soon as
②  as many as
③  as if
④  as though
【多选题】 I hope I can ________________ soon.
①  make my English better
②  make my English worse
③  improve my English
④  invent my English
【多选题】 _____________ , he began to write a report.
①  Finish the exploration
②  Having finished the exploration
③  The exploration finished
④  The exploration finish
【单选题】 The government enacted new laws to ________________ terrorism(恐怖主义).
①  fight for
②  fight against
③  fight in
④  fight at
【单选题】 Anger is a normal emotion that we all feel from time to time. Some people express anger openly in a calm reasonable way. Some explode with anger, and scream and shout. But other people keep their anger inside. They can not or will not express it. This is called repressing anger. Many doctors think that repressing anger is more dangerous to a person’s health than expressing it. They say that when a person is angry, the brain gives out the same hormones (荷尔蒙) as that are produced during tense and nervous situations. They speed the heart rate and raise blood pressure, so the person feels excited and ready to act. Repressing these feelings will only make the feelings continue, and this can lead to many medical problems. To prevent these problems, these doctors suggest letting the anger out by expressing it freely. But recently some other doctors question this. They say that people who express anger repeatedly and violently become, in fact, more but not less angry. And this could cause medical problems. However, some doctors say that both repressing and expressing anger can be dangerous. They believe that those who express anger strongly may be more likely to develop heart diseases, and that those who keep their anger inside may face a greater danger of high blood pressure. Doctors say the solution is to learn how to deal with anger. The first step is to admit that you are angry and to recognize the real cause of the anger, and then to decide if the cause is serious enough to get angry about. If it is, do not express your anger while angry. Wait until your anger has cooled down, and express yourself calmly and reasonably. Doctors also say that a good way to deal with anger is to find humor in the situation that has made you angry, for laughter is much healthier than anger.What is the main idea of this passage?
①  Anger should be dealt with in a proper way.
②  Different people deal with anger in different ways.
③  Doctors suggest dealing with anger by repressing it.
④  The best way to deal with anger is to laugh when angry.
【单选题】 It is _____________ that today people in some remote areas know about the rest of the world.
①  difficult
②  amazing
③  inferior
④  superior
【单选题】 They dont____________ the importance of this problem.
①  understands
②  understood
③  understanding
④  understand