【单选题】【消耗次数:1】
( )即消费者受到某种刺激而对客观事物产生欲望和需求。
识别需要阶段
决策购买阶段
搜索信息阶段
参考答案:
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相关题目
【单选题】 消费者购买决策的购前阶段不包括()。
①  需求认知
②  信息搜寻
③  服务购买
④  信息评价
【单选题】 ( )阶段中,消费者生产了购买需求,但并未付诸购买行动。
①  悬念
②  定向
③  冲突
【单选题】 消费者的购买行为分为哪些阶段( )
①  认识需要
②  搜集信息
③  分析评价
④  决定购买
⑤  购后感受
⑥  以上选项全选
【单选题】 在购买活动中,消费者意志过程不包括哪个阶段( )
①  未做出购买决定阶段
②  体验执行效果阶段
③  执行购买决定阶段
④  做出购买决定阶段
【判断题】 在信息收集阶段需要了解消费者到底从哪些途径获得信息。()
①  正确
②  错误
【判断题】 推销观念假定顾客具有购买惰性,应该积极主动地刺激消费者产生购买欲望。
①  正确
②  错误
【单选题】 消费者在购买过程的哪些阶段始终伴随着商品信息的加工和处理( )
①  信息的收集
②  购买的决策
③  需要的认知
④  方案的评价
⑤  购后评价
⑥  以上选项都选
【单选题】 消费者在购买活动中的情绪过程大体可以分为阶段不包括( )
①  定向阶段
②  冲突阶段
③  悬念阶段
④  弱化阶段
【判断题】 马歇尔模式认为,消费者的购买行为不仅要受到营销刺激的影响,还要受到宏观营销环境的影响消费者的不同特征使消费者产生了不同的心理活动,消费者的个性和决策方式,最终决定了消费者对产品、品牌、购买时机等的选择。该说法:( )
①  正确
②  错误
【判断题】 消费者购买行为的程序,表明了消费者从生产需要到满足需要的过程,大致可以分为三个阶段。该说法( )
①  正确
②  错误
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【单选题】 “If we fail to act now,” said Tom, “We’ll find ourselves ____ in action later on.”
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