【单选题】【消耗次数：1】
进行市场调研策划的首要环节就是（ ）
①
确定调研的必要性
②
确定调研主题
③
确定调研目标
参考答案：
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相关题目
【多选题】
在拟定调研项目时，要注意（）
①
问题应该具有引导性
②
所问问题应该是被调查者可能回答的问题
③
问题的提法和含义应该准确具体
④
问题应该避免减少被调查者的抵触情绪或思想顾虑
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