【单选题】【消耗次数:1】
当种子品种处于衰退期,为延长其生命周期,有重点地开展营销,应采用_________策略。
无差异营销
差异营销
市场细分
集中市场营销
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相关题目
【单选题】 当品种处于衰退期,为延长其生命周期,有重点地开展营销,应采用________。
①  无差异营销策略
②  差异营销策略
③  市场细分策略
④  集中市场营销策略
【单选题】 种子目标市场的选择一般有无差异营销策略、差异营销策略和________等3种选择策略。
①  市场细分策略
②  高价位策略
③  集中市场营销策略
④  低价倾销决策
【单选题】 无差异营销战略又称市场细分战略。( )
① 
② 
【单选题】 目标市场营销战略可分为无差异营销战略、差异营销战略两种。( )
① 
② 
【判断题】 所谓差异性营销,是指企业将整体市场作为目标市场,向市场提供单一的标准化产品,只设计一种市场营销策略组合,开展差异的市场营销活动。该说法:( )
①  正确
②  错误
【多选题】 旅游产品在衰退期可采用的营销策略有( )。
①  自然淘汰
②  渗透策略
③  立即放弃
④  逐步放弃
⑤  撇脂策略
【多选题】 在市场覆盖策略中,采用无差异营销策略的优点主要有
①  可降低厂商经营风险
②  可降低营销成本
③  大大提高企业的竞争能力
④  有助于强化品牌形象
【判断题】 企业在选择国际目标市场策略时,在产品寿命周期的初期适合采用差别市场营销;在成熟期适合采用无差别或集中市场营销()。
①  正确
②  错误
【多选题】 按照社会市场营销观念,企业制定市场营销策略时,应兼顾( )。
①  企业内部条件
②  企业利润
③  市场需求
④  竞争者的反应
⑤  社会整体利益
【多选题】 通过市场细分后,可供国际市场营销人员选择的目标市场策略有()
①  广泛分销策略
②  集中性营销策略
③  差异性营销策略
④  无差异营销策略
随机题目
【单选题】 Their relationship was so ( ) that their life-long work together had to stop.
①  firm
②  frayed
③  friendly
④  fraternal
【单选题】 He was under pressure to resign and was about to be ( ).
①  sidelined
②  sidelines
③  sidelining
④  sideline
【单选题】 The new technology has been ( ) in the industrial production.
①  utilized
②  possessed
③  elevated
④  focused
【单选题】 Not only does Tom attend class regularly, but he also ()in extracurricular activities frequently.
①  participates
②  participate
③  involve
④  involved
【单选题】 It ( ) that the kids had spent the whole day playing games.
①  turned up
②  turned out
③  turned off
④  turned on
【单选题】 The tunnel is one of the biggest engineering projects ever ( ).
①  took
②  taken
③  undertaken
④  undertook
【单选题】 The poor child was ( ) by his parents soon after his birth.
①  accomplished
②  assured
③  astute
④  abandoned
【单选题】 They teach the computer to think and ( ) develop and sharpen their own reasoning abilities.
①  result in
②  result from
③  as a result
④  with result
【单选题】 The song never failed to ( ) his spirits.
①  overcome
②  utilize
③  exercise
④  elevate
【单选题】 Alice had a dream of becoming a biologist at a very young age and her ( ) paid off.
①  possess
②  prevail
③  positive
④  persistence