【多选题】【消耗次数:1】
()是影响营销渠道组织设计的主要因素。
渠道规模
企业实力
中间商市场
渠道长度
渠道广度
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相关题目
【多选题】 根据中间环节的多少,可以将营销渠道长度分为()。
①  零级渠道
②  一级渠道
③  二级渠道
④  三级渠道
⑤  多级渠道
【单选题】 ( )是指确定每个渠道层次使用多少个中间商,即采取宽渠道还是窄渠道
①  确定渠道成员的责任与条件
②  确定渠道模式
③  确定渠道成员的数量
【简答题】 请简要介绍影响企业分销渠道决策的主要因素。
【判断题】 不考虑渠道建设的成本和其他影响因素,仅仅从渠道成员间的合作要求来看,渠道成员的数量越少,就越应该采用制造业与中间商共同开发市场的渠道组织形式
①  正确
②  错误
【单选题】 分销渠道设计方案中的第二个决策内容就是中间商的数目,即分销渠道的长度设计。该说法( )
①  正确
②  错误
【多选题】 营销渠道的设计主要是对()进行设计。
①  渠道长度
②  渠道宽度
③  渠道广度
④  渠道组织管理系统
⑤  渠道灵活度
【单选题】 渠道目标是企业预期达到的( )以及中间商应执行的职能。
①  服务水平
②  顾客服务水平
③  企业服务水平
④  中间商服务水平
【单选题】 窄渠道是指企业使用同类中间商很多,分销很广。( )
① 
② 
【多选题】 受产品性质、市场特征和企业营销渠道战略等因素的影响,营销渠道的宽窄有三种类型,即()。
①  密集性分销渠道
②  选择性分销渠道
③  独家分销渠道
④  松散性营销渠道
⑤  集中性营销渠道
【单选题】 企业在纵向上配置不同类型中间商层次数属于()渠道决策
①  直接渠道与间接
②  长渠道与短
③  宽渠道与窄
④  单渠道与多
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【单选题】 The reason _____ he was late for the meeting is _____ his car broke down on the road.
①  why; that
②  why; because
③  that; that
④  for which; because
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【单选题】 Computer classes must be __________ to every student of all grades, which will make them have a good command of the modern communication and learning tool.
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【单选题】 Peter’s mother kept telling him that he should give up smoking, but _____ didn’t help.
①  he
②  which
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④  it
【单选题】 Not until he went through real hardship the love we have for our families is important.
①  had he realized
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【单选题】 —I knocked over my coffee cup. It went right over _____ keyboard.—You shouldn’t put drinks near _____ computer.
①  the; /
②  the; a
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【单选题】 The letters for the boss __________ on his desk but he didnt read them until three days later.
①  were put
②  was put
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【单选题】 Someone called me up in the middle of the night, but they hung up _____ I could answer the phone.
①  as
②  since
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