【判断题】【消耗次数:1】
对消费者心理现象的研究,包括2个方面的内容:消费者心理活动的一般过程和消费者的消费心理在整个购买过程中的具体表现。
正确
错误
参考答案:
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相关题目
【单选题】 消费者购买过程是消费者购买动机转化为()的过程。
①  购买心理
②  购买意志
③  购买行动
④  购买意向
【判断题】 消费者购买过程是消费者购买动机转化为购买行动的过程。()
①  正确
②  错误
【单选题】 消费习俗对消费者心理与行为的影响叙述错误的是( )
①  消费习俗使消费者形成稳定性的消费心理和特殊性的消费行为
②  消费习俗使消费者形成稳定性的消费心理和普遍性的消费行为
③  消费习俗使消费心理的变换减慢
【单选题】 消费者的心理活动包括消费者的意识、感觉和知觉,消费者的记忆、想像和思维,消费者的情绪、情感和意志,消费者的认知和行为学习,消费者的态度和行为,消费者的购买需要和动机等。该说法( )
①  正确
②  错误
【单选题】 消费者的心理过程不包括( )
①  认识过程
②  情感过程
③  消费过程
④  意志过程
【判断题】 市场营销既是适应消费者心理的过程,同时又是对消费者心理加以引导,促成其行为实现的过程。
①  正确
②  错误
【判断题】 市场营销既是适应消费者心理的过程,同时又是 对消费者心理加以引导,促成其行为实现的过程。
①  正确
②  错误
【单选题】 消费行为学的研究对象是市场商品交换活动中消费者各种心理现象和行为的产生、发展及其规律。主要表现在以下哪几方面( )
①  消费者在购买行为中的心理现象和心理状态
②  消费者在消费过程中的行为和规律
③  消费活动中营销环境
④  消费者行为的发展变化趋势
⑤  以上选项全选
【单选题】 在购买过程中,消费者要求以最少的时间、最近的距离、最快的方式购买到商品。这属于下列哪种消费者的基本内容( )
①  对商品基本功能的需要
②  对消费便利性的需要
③  对商品质量性能的需要
④  对商品安全性的需要
【单选题】 一个消费者的完整购买过程是从( )开始的。
①  引起需要
②  筹集经费
③  收集信息
④  决定购买
随机题目
【单选题】 A: How much is that rice, please? B: [填空].
①  Four Kilo
②  Very much
③  Four are enough
④  Four yuan a kilo
【单选题】 <img src=https://huaweicloudobs.ahjxjy.cn/0418BF1D02417B92F76B614E1597FD00.png title=5.png alt=5.png/>
①  <img src=https://huaweicloudobs.ahjxjy.cn/27CC83C93F9DEC1027C40DB516AEFFFE.png title=5-1.png alt=5-1.png/>
②  <img src=https://huaweicloudobs.ahjxjy.cn/A52D2423E20F7AF67CDED3927DFBC6E8.png title=5-2.png alt=5-2.png/>
③  <img src=https://huaweicloudobs.ahjxjy.cn/1CF3AA81CC78B903E42266CDBA6690AC.png title=5-3.png alt=5-3.png/>
④  <img src=https://huaweicloudobs.ahjxjy.cn/286CB235C4A75DA8DDB21CABF734CF53.png title=5-4.png alt=5-4.png/>
【单选题】 <img src=https://huaweicloudobs.ahjxjy.cn/50B8AB3880EC4FD1901EE390ABF55B59.png title=2.png alt=2.png/>
①  <img src=https://huaweicloudobs.ahjxjy.cn/5758B772498446FA82AC77D6D7F305E8.png title=2-1.png alt=2-1.png/>
②  <img src=https://huaweicloudobs.ahjxjy.cn/B6454D5F78F647A4D82E69A2B2819675.png title=2-2.png alt=2-2.png/>
③  <img src=https://huaweicloudobs.ahjxjy.cn/752DB2A405FFF9EE7DA06D85FB42F136.png title=2-3.png alt=2-3.png/>
④  <img src=https://huaweicloudobs.ahjxjy.cn/CEF05144723A27B982B70DE56A618B07.png title=2-4.png alt=2-4.png/>
【单选题】 菜单控件只有一个事件( )。
①  MouseUp
②  Click
③  DbClick
④  KeyPress
【单选题】 语句Dim t(6,-3 to 5)As Integer定义的数组元素有( )个。
①  45
②  54
③  40
④  63
【单选题】 语句Dim t(-2 to 6)As Integer定义的数组元素有( )个。
①  6
②  7
③  8
④  9
【单选题】 阅读理解:阅读下列短文,回答文后问题,选择最佳答案Robert had just moved into the street and he felt strange that he was not wanted. He knew that perhaps the other boys were trying to get an idea of what kind of a boy he was. This did not help him to make himself less lonely. He was new and he had to be tested. Still, proving himself would not be all that easy. He did not want to run with the boys or get into something against the law to prove that he was strong. No! He must show what he was made of in a more helpful way. That’s when he got the idea.The next day was Saturday. He knew that most of the boys would be down on the playground and choose up sides for the Saturday game. Robert knew he could play well and that just might be enough to prove he was strong, and to make friends with them. He arrived early and did his step exercises. He shot the ball several times and did some other exercises—the most difficult and most wonderful in basketball. Then the boys came. Robert went through what he had done before the game and showed what he could do. No one said a word. The boys just looked at each other and thought about it. In the end, when it was all over, the biggest of the group just smiled and shook his head. Robert knew he had made it.4. What did the biggest of the group mean by shaking his head?
①  He did not want to say anything about what Robert had done.B. He had not thought Robert could play so wonderfully.C. He did not want to make friends with Robert.D. He did not think Robert played basketball well.
②  He had not thought Robert could play so wonderfully.
③  He did not want to make friends with Robert..
④  He did not think Robert played basketball well.
【单选题】 阅读理解:阅读下列短文,回答文后问题,选择最佳答案Robert had just moved into the street and he felt strange that he was not wanted. He knew that perhaps the other boys were trying to get an idea of what kind of a boy he was. This did not help him to make himself less lonely. He was new and he had to be tested. Still, proving himself would not be all that easy. He did not want to run with the boys or get into something against the law to prove that he was strong. No! He must show what he was made of in a more helpful way. That’s when he got the idea.The next day was Saturday. He knew that most of the boys would be down on the playground and choose up sides for the Saturday game. Robert knew he could play well and that just might be enough to prove he was strong, and to make friends with them. He arrived early and did his step exercises. He shot the ball several times and did some other exercises—the most difficult and most wonderful in basketball. Then the boys came. Robert went through what he had done before the game and showed what he could do. No one said a word. The boys just looked at each other and thought about it. In the end, when it was all over, the biggest of the group just smiled and shook his head. Robert knew he had made it.2. Why would it not be easy for Robert to prove himself?
①  Because he was not sure if he was really strong.
②  Because he was new and was not wanted in the street.
③  Because the other boys had found out what kind of a boy he was.
④  Because he must choose the best way to prove himself.
【单选题】 阅读理解:阅读下列短文,回答文后问题,选择最佳答案Robert had just moved into the street and he felt strange that he was not wanted. He knew that perhaps the other boys were trying to get an idea of what kind of a boy he was. This did not help him to make himself less lonely. He was new and he had to be tested. Still, proving himself would not be all that easy. He did not want to run with the boys or get into something against the law to prove that he was strong. No! He must show what he was made of in a more helpful way. That’s when he got the idea.The next day was Saturday. He knew that most of the boys would be down on the playground and choose up sides for the Saturday game. Robert knew he could play well and that just might be enough to prove he was strong, and to make friends with them. He arrived early and did his step exercises. He shot the ball several times and did some other exercises—the most difficult and most wonderful in basketball. Then the boys came. Robert went through what he had done before the game and showed what he could do. No one said a word. The boys just looked at each other and thought about it. In the end, when it was all over, the biggest of the group just smiled and shook his head. Robert knew he had made it.1.What does “This did not help to make him less lonely” mean?
①  Robert felt more lonely because the other boys wanted to test him.
②  Robert did not want himself to be less lonely.
③  Robert felt as lonely as before when the other boys tried to find out what kind of a boy he was.
④  The other boys did not want to make Robert feel less lonely.
【单选题】 阅读理解:阅读下列短文,回答文后问题,选择最佳答案Robert had just moved into the street and he felt strange that he was not wanted. He knew that perhaps the other boys were trying to get an idea of what kind of a boy he was. This did not help him to make himself less lonely. He was new and he had to be tested. Still, proving himself would not be all that easy. He did not want to run with the boys or get into something against the law to prove that he was strong. No! He must show what he was made of in a more helpful way. That’s when he got the idea.The next day was Saturday. He knew that most of the boys would be down on the playground and choose up sides for the Saturday game. Robert knew he could play well and that just might be enough to prove he was strong, and to make friends with them. He arrived early and did his step exercises. He shot the ball several times and did some other exercises—the most difficult and most wonderful in basketball. Then the boys came. Robert went through what he had done before the game and showed what he could do. No one said a word. The boys just looked at each other and thought about it. In the end, when it was all over, the biggest of the group just smiled and shook his head. Robert knew he had made it.Which of the following is the best title for this passage?
①  Ways to Prove Oneself.
②  Robert Is Lonely.
③  Just One of the Boys. D.
④  A Saturday Basketball